Shawn Stevenson: Why Big Food Uses Cartoon Characters to Manipulate Us

Does printing a cartoon character on the front of a box of cereal change the way that it tastes?

The answer is a resounding yes.

Marketing has deep and profound effects on our perception, and food manufacturers use tactics like these to get us to crave, buy and consume more and more ultra processed food.

Returning to the show today is our friend, Shawn Stevenson, creator of the The Model Health Show, and USA Today National bestselling author of Eat Smarter and Sleep Smarter, as well as his new book, The Eat Smarter Family Cookbook.

As usual, Shawn brings the heat. We’re chatting about:

Why we need to take back ownership of the word “science”
How our environment influences our genes
What happens when you put a cartoon character on processed food
And much, much more…

Where To Find Shawn Stevenson

Shawn’s new book The Eat Smarter Family Cookbook is officially a USA Today National Bestseller and #1 new release in the U.S.

You can pick up your copy anywhere books are sold, including Amazon, Barnes & Noble, Bookshop.org, Apple Books, Target or your local bookstore.

Get more from Shawn Stevenson on his website, TheModelHealthShow.com, including blogs, podcasts, books, resources, and more.

'More people are dying from the overconsumption of fake food, than from not enough food.' ― Shawn Stevenson @ShawnModel Share on X

Listen to the highly-rated podcast, The Model Health Show with Shawn Stevenson wherever you listen to podcasts, including on Apple Podcasts, Soundcloud, Spotify, Google Podcasts, YouTube and Pandora.

'By 2018, the average child's diet in the United States was almost 70% Ultra processed foods.' ― Shawn Stevenson @ShawnModel Share on X

Follow and be friends with Shawn Stevenson on social media, including YouTube, on Twitter @ShawnModel, on Facebook @TheModelHealthShow, and on Instagram @shawnmodel.

'Science should not be used as a tool to control people.' ― Shawn Stevenson @ShawnModel Share on X

And one more time, be sure to grab The Eat Smarter Family Cookbook and start whipping up incredible recipes and feasts.

Quick note before you go…

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