Does printing a cartoon character on the front of a box of cereal change the way that it tastes?
The answer is a resounding yes.
Marketing has deep and profound effects on our perception, and food manufacturers use tactics like these to get us to crave, buy and consume more and more ultra processed food.
Returning to the show today is our friend, Shawn Stevenson, creator of the The Model Health Show, and USA Today National bestselling author of Eat Smarter and Sleep Smarter, as well as his new book, The Eat Smarter Family Cookbook.
As usual, Shawn brings the heat. We’re chatting about:
- Why we need to take back ownership of the word “science”
- How our environment influences our genes
- What happens when you put a cartoon character on processed food
- And much, much more…
Let’s go hang out with Shawn.
Where To Find Shawn Stevenson
Shawn’s new book The Eat Smarter Family Cookbook is officially a USA Today National Bestseller and #1 new release in the U.S.'More people are dying from the overconsumption of fake food, that from not enough food.' ― Shawn Stevenson @ShawnModel Click To Tweet 'By 2018, the average child's diet in the United States was almost 70% Ultra processed foods.' ― Shawn Stevenson @ShawnModel Click To Tweet 'Science should not be used as a tool to control people.' ― Shawn Stevenson @ShawnModel Click To Tweet
And one more time, be sure to grab The Eat Smarter Family Cookbook and start whipping up incredible recipes and feasts.
Before You Go
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What did you think of this interview with Shawn Stevenson? Drop a comment below!