I just watched an episode of one of my favorite shows, “Conan,” and saw for the umpteenth time a commercial culminating in something that always amused and infuriated me: Wendy’s preposterous slogan, “You know when it’s real.”
You guys are sharks. Your food is poison and you know it.
Firstly, I just want to point out that we live in an age when our standards are so shockingly low that companies advertise their food as being made with “real” ingredients. And worse, it’s not even true!
But ok, Wendy’s… I’ll give you the benefit of the doubt for a moment. Maybe you revamped your ingredients?
Let’s take a walk through the ingredients in the harmless-sounding “Asiago Ranch Chicken Club.” For the sake of brevity (and sanity), I have only included the ingredients in the chicken, bun, and bacon. (Not to spoil the fun in advance, but the cheese, “vegetables,” and sauces contain literally hundreds of additional ingredients…)
Ingredients: Wendy’s Asiago Ranch Chicken Club
(Fake, Non-Food, and Dangerous Ingredients in RED)
Homestyle Chicken Fillet
Chicken Breast, Water, Modified Food Starch, Seasoning (salt, maltodextrin, flavoring, modified corn starch, autolyzed yeast extract, contains 2% or less of: chicken, chicken broth, chicken fat, citric acid, dextrin, lactic acid), Sodium Phosphates. Battered and Breaded with: Wheat Flour, Water, Bleached Wheat Flour, Salt, Modified Corn Starch, Spices, Wheat Gluten, Leavening (sodium bicarbonate, sodium acid pyrophosphate, monocalcium phosphate), Egg White Solids, Onion Powder, Garlic Powder, Fructose, Maltodextrin, Yeast, Chicken Broth, Natural and Artificial Flavor, Locust Gum, Lactic Acid, Xanthan Gum, Extractives of Paprika. Cooked in Vegetable Oil (soybean oil, corn oil, cottonseed oil, hydrogenated soybean oil, citric acid [preservative], dimethylpolysiloxane [anti-foaming agent]).
Premium Butter Toasted Bun
Enriched Flour (wheat flour, malted barley flour, thiamine mononitrate, riboflavin, niacin, iron, folic acid), Water, Sugar, Yeast, Wheat Gluten, Soy Oil, Contains 2% or less of the following: Salt, Dough Conditioners (contains one or more of the following: sodium stearoyl lactylate, ascorbic acid, azodicarbonamide, mono and diglycerides, DATEM, calcium peroxide, calcium sulfate, L-cysteine, enzymes), Yeast Nutrients (contains one or more of the following: high fructose corn syrup, ammonium sulfate, tricalcium phosphate, ammonium chloride), Corn Maltodextrin, Medium Chain Triglycerides, Gum Arabic, Natural Flavors, Cultured Wheat, Vinegar. Toasted with Clarified Butter (milk).
Applewood Smoked Bacon
Pork Cured With: Water, Salt, Sugar, Sodium Phosphates, Sodium Erythorbate, Sodium Nitrite.
My BS meter just exploded.
Is this clever marketing? Are we really that stupid? How do they get away with this?
Yeah, I’ll take my chicken with the anti-foaming agent, please. Oh, and don’t forget the azodicarbonamide in my bun. Thanks.
Clearly, there is nothing real about Wendy’s food. Its ingredient lists are dripping with preservatives, emulsifiers, chemical toxins, and euphemisms. I could walk you through them and why they’re bad for you (like I do in my book), but let’s suffice it to say that these ingredients 1) are not food, 2) cause minimal damage at best, 3) and some are scientifically proven to be toxic to humans.
It may sound like I’m singling Wendys out for poisoning America. But for the record, the same health-risk and issues apply to almost all fast foods. But at least the other food chains advertise with silly slogans like “I’m lovin it” or with creepy costumed men in cardboard crowns streaking across football fields. They don’t *usually* have the balls to lie straight to your face and tell you their “food” is something that it isn’t. But apparently Wendy’s has the balls.
So What Have We Learned? Wendy’s is Lying to You.
Fast food companies blatantly lie to our faces every single day and not only get away with it, but profit from it.
No matter what you order from Wendy’s or any other fast food restaurant, you are buying fake food. It will not make you lean, healthy, or strong. But it will make them rich.
Every time you buy fast food, you are silently casting your vote to encourage this marketing monster to keep lumbering along, leaving legions of fat, diseased Americans in its wake. In other words, when you buy fast food, not only are you sacrificing your own health, but you are enabling this twisted system to thrive.
But What Can I Do, Then?
Unfortunately, in this day and age you need to look out for yourself and those around you when it comes to food choices and safety. Before you treat something like it’s food by eating it, make sure it’s actually food.
If you want health, you need to eat foods that nourish your body, not slowly poison it with empty calories, preservatives, chemicals, and toxins. Don’t buy fast food.
Go to your local farmer’s market, food co-op, natural food store, farm, the supermarket, or grow/hunt your own food. If you are serious about improving your body and your health, eat real food.
How does Wendy’s get away with this blatant deception? What can we do about it?
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